ÄÛ²ÝÓ°Ôº

Logos

New ÄÛ²ÝÓ°Ôº City University's logos are our most valuable brand assets. Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure our logo’s visibility and legibility.

Institutional Logos

This ÄÛ²ÝÓ°Ôº logo is the symbol of our academic institution. It is primarily used in communications for general audiences, influencers, and prospective graduate students.

 

Athletics/Spirit Marks

Athletics/Spirit marks represent the Gothic Knight athletics teams as well as all Student Life offices and activities. These are used primarily for communications with student athletes, sports fans, prospective undergraduate students as well as ÄÛ²ÝÓ°Ôº's undergraduate student population. 

 

Colors

By limiting the use of colors, our logos will feel contemporary and modern. Other brand elements will give us flexibility with identity, but it's important that our logo retains a singular, iconic identity.

Our institutional logo can be used in green, black and reversed in white.

Athletics/Spirt marks can be used in green, black, gold, and reversed in white.

When the ÄÛ²ÝÓ°Ôº logo is placed on a background other than white (such as another color or a photo), enough contrast should be present to allow the logo to stand out.

The Clear-Space Rule

Clear space is the term we use for the amount of space that a logo must have on all sides, no matter where it is used. Clear space helps a logo maximizes visibility and impact.

Institutional Logo

Athletics/Spirit Marks

Co-Branded Logos

Each college and athletics team at ÄÛ²ÝÓ°Ôº has its own co-branded logo. These logos are to be used for college-based collateral. Departments, offices, and centers may also use co-branded logos with the approval of the respective unit's Dean or Vice President. If you would like a co-branded logo for your unit,  and select "Branding Request" as the project type.

Institutional Co-Branded Logo Examples

 

Athletics/Spirit Marks Co-Branded Examples

 

Do's and Don'ts 

New ÄÛ²ÝÓ°Ôº City University's logos and marks have been carefully designed and should never be altered in any way. These examples illustrate how NOT to use the logo, but do not include all instances of misuse. If you aren't sure if you are using something correctly, we can help. and select "Branding Request" as the project type.

Please Do...

• Use our official ÄÛ²ÝÓ°Ôº logos and athletics spirit marks by downloading them here.
• Use our official logos and marks on all printed or digital form of communication you produce. If you are unable to use our logo, then be sure to include the full name of the University somewhere: New ÄÛ²ÝÓ°Ôº City University.
• Ask us questions if you aren't sure about logo use.

Please Don't...

• Alter the logos or marks in any way.
• Combine the logo with any other symbols, including the seal, previous logos, or other art unless we approve it. If you need approval,  and select "Branding Request" as the project type.
• Show the logo rotated or on an angle. 
• Change the logo colors. 
• Use any part of the marks, including the wordmark, as part of another word
• Redesign, redraw, animate, modify, distort, or alter the proportions of the marks.
• Render the marks three-dimensionally.
• Add words, images, or any other new elements to the marks.
• Replace the approved typeface with any other typeface.
• Modify the size or position relationship of any element within the marks.
• Try to create your own co-branded logo.
• Enclose the marks in a shape or combine it with other design elements or effects without our approval. 
• Embed the logo inside a QR code.

Questions?

All questions concerning the use of the ÄÛ²ÝÓ°Ôº logo can be addressed by emailing Ella Rue, Director of Creative Services or  and selecting "Branding Request" as the project type.